Whether you’ve been running your pool service for years or you’re just getting started, the right pool contractor software is a must-have. 

As it's often an expensive investment, you might have shied away from leveraging the tools you need to draw more out of your business.

But with the right software, you could optimize your workflows to save you time and money. Most importantly, it could also help improve your customer experience.

So, in this article, we'll take a look at how to use pool contractor software to delight your leads and customers.

Let’s dive right in (no pun intended)!

What Does Pool Contractor Software Do?

Pool contactor software helps contractors in the pool industry automate their appointments, routing and dispatching, invoicing, and expenses.

It helps them keep track of their customers and leads and allows them to overview and plan their projects. Contractor software can combine elements of Customer Relations management with project management and accounting software.

In short, it allows contractors to stay on top of all of their projects and keep a detailed calendar of inspections, warranties, and deadlines.

All of this is possible from one platform that streamlines all notes and communications. The right software can be a powerhouse from which all of your business operations can be managed and simplified.

The Customer-Focused Approach: Attract, Engage, Delight

Customer experience can make or break a business - Especially small companies rely on the continued support of their loyal, local customers.

When it comes to the customer experience, they found that while Americans tell nine other people about positive experiences, they're likely to tell 16 others about negative ones.

In turn, excellent customer service is a great return on investment. Seven out of ten U.S consumers say they’ve spent more money on a business with exceptional service. High-quality service also allows you to improve customer retention.

This is especially lucrative: Increasing retention by just 5% can increase profits anywhere from 25% to 95%.

Businesses that service pools often rely on long-term customers. Homeowners with pools look to contact one contractor and work with them over the years, so long as the price, quality, and service are right.

This is why it's so vital for Pool contractors to utilize the inbound methodology where customer relations are concerned.

INBOUND MARKETING WORKS IN FOUR STAGES:

Below are the four stages to inbound marketing:

1. Attract the customer: At this stage, your visitors find you through blogs, keywords, and social media.
2. Convert: The customer fills out a form, follows a call to action, or visits one of your landing pages. They are converted into leads.
3. Close: The deal is closed! You have sold your service, and the lead is added to your CRM and mailing list. They are incorporated into your workflow and become customers.
4. Delight: This is the most crucial stage for retaining customers long-term. You have sold your service and gain the chance to delight and amaze them. If you succeed at this stage, your customers will become promoters of your services. This allows you to gather new leads organically.

Customer delight refers to exceeding your customer’s expectations. It's about establishing a positive and memorable experience that enhances loyalty with your business.

Pool contractor software can make it easier to capitalize on this fourth step.

• Always try to do your best - and then do even better.
  
• Anticipate your customer’s needs
  
• Deliver beyond customer expectations
  
• Be consistent across channels
  
• Eliminate dissatisfaction
  
• Empathize with customers
  
• Continuously ensure customers of the value of your services
  
• Know your customer's goals and problems
  
• Listen to feedback
  
• Make customers feel valued
  
• Personalize interactions
  
• Respond quickly
  
• Simplify all customer experiences and make the process seamless for them
  
• Offer mobile services

To summarize, the key aspects of customer delight are rooted in being timely, helpful, and enthusiastic while solving your customer’s problems.

Customer relation management software can help you achieve an improved customer experience. But you can go one step further with an all-inclusive pool contractor software that will allow you to improve upon many more of these points.

How to Leverage Pool Contractor Software to Achieve Customer Delight

Pool Contractor software has the features that allow you to manage your pool service or construction business and keep track of all ongoing projects.

With its focus on budgets and project management, it might not be immediately apparent how software like this could help your business retain more customers and delight leads during their first experiences.

This is where Customer relation management features play a big part. These are just some of the ways contractor software can help you amaze your customers.

BE TIMELY

Pool contractor software allows you to keep track of your customer’s projects in great detail. It might allow you to manage contracts and vendors, synchronize due dates with your calendar, manage your construction schedules, and track inspection dates.

As a result, you're always notified when a service is due. This allows you to schedule your work efficiently and be there for customers exactly when they need you. Being punctual and timely with all your work is a core requirement for providing an excellent service.

CAPTURE FEEDBACK AND COMMUNICATE WITH CUSTOMERS

The software can allow you to request feedback from your customers and store their comments in your database. This makes it easy to survey experiences and react upon them straight away.

You could enact damage control if a customer had a negative experience, or further focus on them if they show the potential of being a loyal, long-term customer.

Surveys allow you to establish what your customer’s top problems are. This will enable you to respond to them in new customers and amaze them by anticipating their needs.

It also allows you to adjust your marketing strategy towards the right questions and keywords. CRM will enable you to manage your contacts so you can easily stay in touch and keep leads warm by focusing your marketing efforts on customer retention.

OMNICHANNEL COMMUNICATION

Contractor software can also help you streamline all of your communications into one place. Omnichannel communication is often a staple of modern businesses. It ensures that the customer experience is consistent across all channels.

This means that the conversation feels uninterrupted even if customers contact you via a different channel.

The result is that customers feel listened to and remembered. Omnichannel allows you to track issues and complaints so any member of your staff can quickly be brought up to date with the needs of a customer.

ANTICIPATE YOUR CUSTOMER’S NEEDS

The best contractor software allows you to track inspections and warranties and set notifications. This means that you can be prepared to step in right when your customers need you to, long before they get a chance to get back in touch.

Is the warranty about to run out on a pool you constructed? Get in touch around the time to check if your customers are still happy with the work or require any updates or maintenance.

You can easily track when you have last been in touch, and when a pool might be due for a service. By managing leads in one platform and keeping track of all the information at your fingertips, you can create a better customer profile.

This allows you to understand their needs and what they likely struggle with.

TRACK PROJECTS AND RESPOND TO CUSTOMER QUERIES FASTER

Contractor Software allows you to consolidate information on each project you manage. This means your staff can, for example, take pictures and notes when they finish an installment and collect all this data on the job profile.

When the customer next calls in with a query, you'll have all the information at the ready. You can help them fix the issue with much less time and effort.

Your customers will be glad not to have to explain themselves! You can amaze them with customized advice that values their specific project needs.

Poologics Help Improve Your Customer Experience

Pool contractor software is an easy and comprehensive way to manage your projects and customers. With the right tools to hand, you can delight each lead with a timely, precise, and customized approach! 

Poologics provides contractor software that's specialized for the pool industry. We have many years of experience in this sector, the construction industry, and business management and software development.

We're confident we'll help you streamline your workflows to save you time and money while assisting you with providing a seamless customer experience.

For more information on how we could help you, please feel free to contact us today!